FEEL CONFIDENT WITH AN IDENTITY THAT PERFECTLY REFLECTS
YOUR BUSINESS EVEN IF YOU DON'T THINK YOU ARE CREATIVE
You've tried to create your own brand identity, but it feels like a patchwork mess. Fonts, colours, and logo all feel disjointed- nothing clicks. Your a multi-passionate creator, but your brand isn't telling the story the way it should. You know you need a professional, cohesive look to stand out, but outsourcing isn't an option.
It's frustrating isn't it?
You slip on your cosy fluffy slippers and boil the kettle.
As you sip a warm cup of coffee in your favourite mug, you pick up your phone.
Your inbox is inundated with messages from your loyal customers, who just bought your latest offering.
They adore your brand.
Your brand speaks to your audience so clearly.
They fell in love with you and all you offer the moment they laid eyes on that stunning brand of yours.
They want more of it. Every time you put out something new they grab it up with great anticipation.
Your story resonates with them and they feel you really get them.
Your brand looks professional and trustworthy, and people feel confident to invest to you.
Your brand fills you with confidence to show up as your best self, and it guides how you approach every aspect of your business.
No more DIY guess work, just a clear, cohesive and aesthetic brand identity that feels 100% you.
After over a decade of designing brands and websites for creators like you, I now equip small business owners with the tools and processes to create and take control of their own branding.
I want to see creative's thrive and flourish, and be seen as the professional talents they are.
Creating something unique and filled with personality, character and story. I can help you bring your vision to life.
Brand Design School is a comprehensive course designed specifically for solo business owners like you. This isn't just another design course- it's a comprehensive journey that blends brand strategy, design theory, and practical application. You'll walk away with a complete, custom brand identity and a toolkit of cohesive brand graphics ready to use in your marketing.
The ultimate branding framework for creatives to:
Using in-depth creative brand strategy to approach your branding
with purpose and strong foundations. So you can create a long lasting impactful identity.
Start looking professional, build trust and create a brand you are proud to share.
Stand out amongst the noise and have your
unique story intertwined into your brand.
Build trust with your dream customers.
If you have tried to design your own visual branding and feel it looks unprofessional or you constantly get that itch to change it.
If you constantly struggle to have clear direction, and are worried you will end up with a messy brand, that tries to combine everything you like.
It is time to stop admiring other peoples beautiful branding and create something of your own that is unique, timeless and beautiful that you will be proud of and feel confident to use. Something that makes you look like a professional brand that people can trust.
No more being stuck in this limbo of wanting to get started with your branding but not knowing where to start. Build a brand on solid foundations and confidently become your own designer.
BECOME YOUR OWN DESIGNER WITH THE
Take a look
8 Modules
Video lessons and Tutorials
Lesson Note PDF Workbooks
✓ Work at your own pace with easy to follow lessons.
Understand the design principles that elevate your brand.
✓ Choose the format your learn best (watch or read)
✓ Activities to apply what you learn. Create real assets for your brand as you go.
✓ Lifetime access hosted in Teachery.
✓ Downloadable Resources. Ready to use templates
and guides to save you time and provide quick reference.
✓ Community to get feedback and ask questions. Personalised support from me when you need it.
CREATE A COHESIVE BRAND IDENTITY THAT YOU ARE PROUD OF
Have a brand that tells your story, communicates your message & attracts the right people. No more comparison because you have a unique style.
Know exactly the right style for your message, personality and business. Forget feeling uncertain and wanting to constantly change things.
Create graphics that will be consistent, recognisable and memorable. No more wasting time messing about with your graphics.
Be seen as the professional creative talent you are.
Understand how to position your brand and communicate your value with a cohesive style.
Increase engagement and sales. Feel confident in presenting your brand on all platforms.
Have a clear, consistent visual message that resonates with your audience.
"I’m much more confident now. I feel like I have a cohesive story to tell now and that makes the actual design process much easier."
- Sara Gisabella
"Just defined my niche. Amazing! I have only just started out in my business and it's helped me more than I ever thought! So
excited. Bring it on 😎"
- Courtney Beeren
"Oh my goodness yes! This course changed everything and I'm so happy to have found it and pushed myself to finish it.
The course is very in-depth. It totally could be priced higher for the value I got from it, but getting it for what I paid meant I didn't hesitate.
Before taking the course I kept changing things and getting stuck and second guessing myself. Even the whole direction of the business had all these tangents. It was pretty but didn't make sense.
It was so in-depth and made me look at what is really important to me and how I can connect my unique self with my customer’s needs. Taking this time to go through all the questions and think things through made ideas and thoughts clear to me that I wouldn't have taken seriously before.
This course changed everything for me in that I wake up every morning excited to work on my business.
I'm no longer apprehensive that I'm working on the wrong thing. Starting a new business is challenging and there's lots of room for self-doubt and wandering into “instant inspiration”.
This course aligned my vision with my mission and I feel confident and excited to get to work on a business I'm proud of.
The brand values and business identity section was a lot for me to get through and I realised it was because I was resisting. I was apprehensive about putting my story on paper and making it part of my brand story. Once I put the work in I felt even more clarity around how I can serve my customers.
Now I love my brand style! It's bright and alive and sophisticated. A style I wasn't sure how to capture before. What is interesting is that I had wanted to use some of the colours and fonts I ended up choosing, but wasn't sure how they would work in the past. While taking this course I let myself try the looks I was holding myself back from. I now understood how my taste and style is something my customers are seeking and that I don't have to force myself into a look that doesn't represent what my brand is all about.
Thank you so much for all the work you put into it - it's really a wonderful experience that came into my life at the perfect time. Thank you, thank you, thank you!"
- Andrea Victory-LaCasse
(Define Your Brand's Style Student- The precursor course to Brand Design School)
Be seen as the professional creative talent you are.
Understand how to position your brand and
communicate your value with a cohesive style and strategic graphics.
Create a brand that looks legit and established.
Let your brand guide the way you approach every aspect of your business.
Build trust and look like a business that knows what it's doing.
NO MORE MESSING ABOUT, FOREVER TWEAKING YOUR BRANDING AND SPENDING HOURS ON A SINGLE GRAPHIC.
It's time to create a strong brand and stand out graphics. Forget the surface level Pinterest board and 'pretty' branding. If you are tired of having a brand that looks like everyone else's or unprofessional.
If you really want to stand out in your industry but also have something that feels true to you. A brand based on deep strategy. Strategy that will lay the foundation for every aspect of your business, even beyond your visual identity.
This course dives deep into brand strategy to create a strong, stand out identity, that speaks clearly to your audience and attracts and connects with the perfect customers.
Then we will dive into the world of visual marketing, so you can confidently become your own designer and design effective graphics that grow your business and get your message across clearly.
You'll learn how to create a brand that not only looks beautiful but also functions effectively. Through a step-by-step approach ensuring you are not overwhelmed.
Gain faster brand recognition, more efficient marketing, and a clear, confident presence in your niche.
TAKE CONTROL OF YOUR BRAND IDENTITY WITH CONFIDENCE
YES! I WANT TO CREATE A"Such great takeaways! Thank you for sharing these (so key)!! I love the message that branding is more than your logo and colors (though, those are important as well) and encompasses your message and story. I love your work and the way you make visual branding human and break it down."
– Kim Argetsinger
"Probably the most helpful online course I’ve found. I have read so much and never really found any that provide really in-depth processes. With a limited budget it is really hard to make sure you’re presenting your best, so I really appreciate your generosity in this... I feel like I’m the closest to ‘me’ that I’ve ever been, as well as understanding my brand and philosophy etc!"
– Xanthe Grundy
"I loved how in depth it went with finding our purpose.
Before taking this course my brand was pretty much a mess. I tried out different things but a few weeks later I would be unhappy with it and start over again. I was taking different courses, buying different materials to try and help me to get clarity on my brand and the story I want to tell with it, but somehow I always got stuck at certain points. I was slowly circling in on my voice and direction already, but this course helped me push past those points where I always got stuck.
I’m much clearer now on my brand voice and the story I want to tell with my brand.
This was the part I was struggling with the most but now I have a better idea of what my brand can be. Your prompts and questions really helped me to work through these struggles and push past the points in which I would always get stuck.
It was most challenging to really dig deep since I’m still very new in business, but I feel that the course guided me through it quite smoothly. Overall I truly enjoyed this course and I’m sure I will come back to it from time to time to align my brand again.
I’m much more confident now. I feel like I have a cohesive story to tell now and that makes the actual design process much easier.
My biggest struggle wasn’t the design aspect of it, but finding my brand voice and story and this course has helped me so much with that.
This isn’t the first branding course I took, but it’s the first one that really tackled designing for yourself, which is different than designing for someone else. This course was really exactly what I needed to help me focus on my story, my voice and what I what my brand to be.And for the abundance of content and materials, the price was an absolute steal. I’ve taken more expensive courses and didn’t get as much out of them as I got out of this course.
I just want to take a moment and say thank you. This course really helped me and it came at the perfect time.
Thank you"
– Sara Gisabella
(Define Your Brand's Style Student- The precursor course to Brand Design School)
The 5 Pillars of Branding- Brand Foundations.
Speak with Colour- Creating Your Palette
Making your Mark- Designing a Logo that Lasts
Cohesive Brand Design- Brand Elements
Brand Guidelines- Creating Style Guidelines
Be your own Designer- Design Fundamentals
Visual Messaging Model- Sell with Visuals
Launch Your Brand- Put it into the World
According to Forbes-
"Plenty of agencies integrate design with messaging. You tell them what you your business is about and what you want to communicate, and they put it into words, make a tagline, and design an identity to match... If you have a great foundation, a branding agency that has marketing savvy can enhance your brand’s existing positioning in the market. A small agency that does both can cost anywhere from $15,000 to $50,000 and up."
Then there is the ongoing cost of designing graphics.
No one knows you and your brand better than yourself. Take control of your brand and graphics. Create something that truely encapsulates your brand story and allows you grow and make an impact.
Instant Access to the 8 modules,
with video lessons, workbooks and templates
and the community to get valuable feedback.
- Lesson Note Workbooks
- Video Lessons
- Tutorials
- Resources
Lifetime access to all the course content-
All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)
Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)
BONUS: Canva Secrets (value $400)
BONUS: Brand Guidelines Template ($23)
BONUS: Community with ongoing support and design feedback from an experienced designer (i.e me!) ($1500)
1 PAYMENT OF
value $4523
ONLY $450
Lifetime access to all the course content-
All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)
Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)
BONUS: Canva Secrets (value $400)
BONUS: Brand Guidelines Template ($23)
BONUS: Community with ongoing support and design feedback from an experienced designer (i.e me!) ($1500)
3 MONTHLY PAYMENTS OF
value $4523
ONLY $150/m
Lifetime access to all the course content-
All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)
Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)
BONUS: Canva Secrets (value $400)
BONUS: Brand Guidelines Template ($23)
BONUS: Community with ongoing support and design feedback from an experienced designer (i.e me!) ($1500)
5 MONTHLY PAYMENTS OF
value $4523
ONLY $90/m
If you have tried to design your own visual branding and graphics
and feel it looks unprofessional or you constantly get that itch to change it.
If you constantly struggle to have clear direction, and are worried you
will end up with a messy brand, that tries to combine everything you like.
It is time to stop admiring other peoples beautiful branding and create
something of your own that is unique, timeless and beautiful that you
will be proud of and feel confident to use. Something that makes you
look like a professional brand that people can trust.
Learn to design marketing graphics quickly and easily instead of spending
hours on that one graphic that only gets 3 likes.
Learning design is a business superpower, and isn't as hard as you may think.
Tailored for solo business owners. Designed with your unique challenges in mind. I know you don't have a team and huge amounts of resources and that small businesses want more personal brands not something corporate.
A Holistic Approach. Blending strategy, design and practical application.
Supportive. Providing Feedback and Support along your journey. With an ongoing community with frequent feedback given.
THIS COURSE IS PERFECT FOR YOU...
✓ You're a solo business owner passionate about your brand. You want your brand to look it's best and be proud to share it.
✓ If you want a cohesive, professional brand identity. You don't want to look 'DIY' or amateur.
✓ If you are ready to invest time and effort into creating a brand that stand out. While you can pace yourself, you need to be ready to commit to the process to see the results.
✓ You are always stuck on how your brand should look and spend way too much time fussing over designs that never feel right.
✓ You don't want to completely outsource your branding but you need expert guidance.
I'm not tech-savvy. Can I still benefit from your course? Yes! This course is designed for everyone, regardless of your tech skills. I break down complex concepts into easy, actionable steps. By the end, you'll not only have stunning visuals but the confidence to create them, no matter your tech background. Plus if you are stuck you can always ask questions in the group, so don't let software skills hold you back.
I'M NOT A DESIGNER, AND HAVE NO DESIGN SKILLS, WILL THIS WORK FOR ME? Yes! This course is designed for any type of creative/small business owner, with or without design skill. I will take you through the whole design process from start to finish. I'll teach you not just the 'how' but the 'why' behind each design choice. You'll be amazed at how quickly you can create professional-looking visuals, even without a design background. It's about unlocking your creativity, not your design degree.
DO I HAVE LIFETIME ACCESS? Yes! This course will be hosted on Teachery, and you can work through it at your own pace, and return to it as often as you like. If I ever move platforms, you will be notified and I will make sure you can still access the content. You will also have access to any updates at no extra cost.
Why should I invest in learning design INSTEAD OF HIRING a professional? Absolutely, hiring a designer is a great option! However, through this course you'll gain the power to express your unique brand vision confidently. Think of it as an investment not just in design, but in understanding how to authentically represent your business visually. Even if you hired someone, you will always have ongoing graphics that you need to create, so having design skills can be highly valuable. Not to mention a huge money saver!
How can design really impact my business success? Design isn't just about aesthetics; it's a silent spokesperson for your brand. This course will show you how strategic design can attract your ideal audience, enhance your message, and set you apart in a crowded market. It's the secret weapon to stand out and connect with your customers on a deeper level.
What if I don't have a clear vision for my brand yet? Perfect! This course is not just about design techniques; it's a journey to discover and refine your brand identity. I'll guide you step-by-step to gain clarity on your message, target audience, and unique selling points. Design becomes powerful when it aligns with a clear vision – I'll help you find yours.
Can't I just use design templates available online? Templates are a great start, but they lack the personal touch your business needs. This course teaches you the art of customization, ensuring your brand stands out authentically and tells your unique brand story. It's not just about designing; it's about creating a visual language that speaks uniquely to your audience.
I'm afraid I won't have time for this course. How much time does it require? I understand life gets busy. This course is designed to be at your own pace, take as long as you want to go though everything, and keep coming back to it, there is no time pressure as you have lifetime access. Plus, the skills you gain will save you time in the long run by streamlining your design process.
I've never thought of my brand as a story. Why does that matter? Your brand is a narrative that connects with your audience emotionally. This course teaches you the art of storytelling through design – creating a visual journey that resonates and connects emotionally. When customers connect with your story, they become loyal advocates. It's not just about products or services; it's about building meaningful connections.
How can design impact my small business differently than big brands? Small businesses have a unique advantage – authenticity and deeper connection. This course is tailored for small businesses, guiding you to leverage your unique personality and story through design. Learn to turn your size into strength, creating visuals that tell your genuine story and resonate with your specific audience.
Will I learn how to use design software? Yes! While knowing your way around software isn't going to make you a good designer, it will make you more confident and quick once you know the rules and strategy behind designing. In this course I give you the option to use the software you prefer, and give examples using a few different types of software as well as providing a guide to help you choose what is best for you. If you want to use the most beginner friendly software, you will also find a bonus section full of Canva tutorials.
For further questions. Send me your questions in the chat, on the right hand corner at the bottom of the page. I will get back to you promptly by email. PLEASE LEAVE YOUR EMAIL IN THE CHAT SO I KNOW HOW TO REPLY TO YOU
Before I would use Canva templates or just try to come up with something on my own.
I loved the course so much! There were a lot of examples from real businesses and that was really helpful to me.
I feel more capable and like I have more options. All of my graphics looked almost identical before and now I'm more confident in my ability to create different graphics that still match my brand. Tabitha makes me feel more confident in something I have always felt mediocre about. She makes me feel like I can design good graphics for my business.
It always surprises me how much content I get from Tabitha Emma's courses. Even the free courses have so much information. I always save the information and my notes and go back over them because I never learn it all the first time through. It's a lot of value but still not overwhelming. If you're on the fence, I would tell you this is a good investment for your business. There's no way they know everything Tabitha Emma has to offer and you will learn something that will help your business.
Brigette Henry- graciousgospel.com
You can keep doing what you are doing,
wasting time on graphics that never look good enough
and never feeling content with your brand.
Or…
You can follow a structured process
and learn the rules of design
making nailing your brand style a breeze and
giving you a unique brand identity of your own.
Plus the confidence to be your own designer.
Lifetime access to all the course content-
All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)
Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)
BONUS: Canva Secrets (value $400)
BONUS: Brand Guidelines Template ($23)
BONUS: Community with ongoing support and design feedback from an experienced designer (i.e me!) ($1500)
1 PAYMENT OF
value $4523
ONLY $450
Lifetime access to all the course content-
All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)
Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)
BONUS: Canva Secrets (value $400)
BONUS: Brand Guidelines Template ($23)
BONUS: Community with ongoing support and design feedback from an experienced designer (i.e me!) ($1500)
3 MONTHLY PAYMENTS OF
value $4523
ONLY $150/m
Lifetime access to all the course content-
All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)
Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)
BONUS: Canva Secrets (value $400)
BONUS: Brand Guidelines Template ($23)
BONUS: Community with ongoing support and design feedback from an experienced designer (i.e me!) ($1500)
5 MONTHLY PAYMENTS OF
value $4523
ONLY $90/m